Wednesday, May 04, 2005

QuickTake: The Google Freakonomics Count

I think I'll type the word Freakonomics into the Google search window every day and see how many hits appear. Today, the count is 127,000. Not bad for a word that didn't exist in anyone's vocabulary until a month ago. And a good indicator of the buzz about the book.

I've read that lead author Steven Levitt is a gambling man. I wonder how the number of hits will behave. It should increase so long as the book is selling big numbers, right? And then start to slowly decline? Is anyone willing to bet a cookie on what date the count will first begin to decrease? Professor Levitt?

PS As an afterthought I decided to do a Yahoo search and got 170,000 hits. Why the difference?

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