QuickTake: Sex Sells? So What Else is New?

Advertising space for sale here.

The pretty college student in the picture has sold advertising space on her body through an e-bay auction. The winning bid was $11,300. In economics we call this outcome first mover advantage. I predict that the next body up for auction will command far less than $11,300 and generate far less publicity. Just as in a horse race, sometimes it pays to be first!

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