Wednesday, October 19, 2005

QuickTake: Honda's Going to the Dogs

Product differentiation--Honda style

A car designed for the dog lover. Honda's got it, as you can see in the picture. That glove compartment doesn't contain gloves, but a dachshund. The glove compartment is designed to hold your pet in safety. So is the popup crate by the back seat.

The W.O.W. Concept vehicle, which stands for wonderful, openhearted wagon, isn't for sale yet. But, we know that carmakers test the public's interest by showing their latest concepts at car shows. To take a look at the W.O.W in person get yourself over to the Tokyo Auto Show.

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