QuickTake: Will Gothic Lolitas Catch On in the USA?

It's called the gothic lolita look. It's supposedly big in Japan. Will it catch on elsewhere?

Fashion is pretty unpredictable, so I won't venture a guess. What I can say is that if the look does catch on, lots of money is going to spent updating wardrobes.

Isn't that what Keynesian economics is about? More consumption spending is good for the economy. Since fashion changes so often, the world of fashion helps to keep that marginal propensity to consume high.

The downside? Critics of fashion point to the social waste associated with planned obsolescence. Would it be better to spend to solve social problems or spend on a new look? Ultimately, it's consumers who will decide.

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